Pierpaolo Cielo is the creator of this label. He is the vice president of Cielo e Terra S.p.A., member of the fourth generation of the historic winery of Montorso Vicentino, founded in 1908; he has been also the promoter of the collaboration with Murialdo World.
This partnership is in perfect agreement with the company’s sustainability policies. They aim to develop 360-degree sustainability, meant as environmental, economic and social. Alessandro Pellizzari has a traditionally managerial career behind him, but today he is the Director of the Murialdo World Onlus.
The transition to the non-profit world occurred after a specific event: a trip to Sierra Leone.
In 2005 he traveled there to see personally the humanitarian projects of the missionaries of Murialdo; the event awakened in him the desire to devote himself to the support of the weakest.
Eventually, the meeting of the two worlds, profit and non-profit, business and solidarity, was made possible by the agreement and by the personal friendship between Pierpaolo Cielo and Alessandro Pellizzari. This connection has already made many seemingly impossible dreams come true: help in favor of the poor young people, the inclusion of the marginalized.
Finally, “Borsa Lavoro” project helped 172 Italian students in difficulties preventing them to drop out of school, through the promotion of qualified training, of a connection between school and work and of job placement.
Cielo e Terra and Murialdo World share profoundly common values, such as the attention to disadvantaged young people and poor families and the right to work. Such a deep-rooted, profitable partnership in 10 years has led to helping over 16,000 people in difficulty in Italy and the world.
